Reversing Negative Momentum
Domino's Pizza recently launched a bold, unorthodox campaign to resurrect its image. In a series of ads and on its website, www.pizzaturnaround.com, Domino's airs actual customer complaints about the poor quality of its traditional pizza, and promises better taste from newly released recipes. It certainly must be painful for the pizza chain to admit that customers thought its pizza crust "tasted like cardboard" or felt its food was "bland" or "processed." Yet, Dominos' honesty has a refreshing ring. Not often does a business publicly assume responsibility a poor product.
Through its marketing blitz, Domino's Pizza is attempting one of the most difficult feats in leadership: reversing negative momentum. They aren't alone. 2008 and 2009 were tough years for almost everyone as stocks sunk, home prices plunged, and unemployment crept …
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Big Mo Comes to Those Who Know…and Do
How do leaders generate positive momentum? It's very simple: by learning and then applying what they have learned. In the knowledge economy, leaders are distinguished by their ability to process information and put it to use. There are three ways in which leaders interact with … more
The Dilution Dilemma: Making Your Messages Matter
As a leader, do you ever feel your important messages fall on deaf ears? Are your carefully constructed and communicated strategies always get implemented? Are you often frustrated by the difference between the results you ask of others and what you actually get? Leaders agonize … more
Book Reviews
Review: Put Your Dream to the Test10 Questions to Help You See It and Seize It
Dreams are not strictly nocturnal. They invade our waking moments, too, sneaking into our mind's eye to paint tantalizing pictures of who we desire to be and what we desire to do. Are our dreams legitimately worth pursuing? Do we have what it takes to … more
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